The State of Ahome, Mexico, invited Prof. Leonardo Mataruna to present the results achieved with the LONRIO Project, as well as to share the expectations of Brazilians to the Rio 2016 Olympic Games. At the conference that addresses the mega events, tourism and the social responsibility of host cities, Dr Mataruna aims to stimulate a debate on Globalisation, Glocalisation and Lobalisation about the Mega Sports and tourism events.