The purpose of this paper is to provide an overview of how the city of Dubai branded itself as a major event holder for sustainable sporting events in the Gulf Region.
Swart, K., Cazorla Milla, A. and Mataruna-Dos-Santos, L.J. (2021), “From the desert to the city: how is Dubai branding itself through sustainable sport events?”, Worldwide Hospitality and Tourism Themes, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/WHATT-08-2020-0101