New Paper of Sport and Sustainability


The purpose of this paper is to provide an overview of how the city of Dubai branded itself as a major event holder for sustainable sporting events in the Gulf Region.


Swart, K.Cazorla Milla, A. and Mataruna-Dos-Santos, L.J. (2021), “From the desert to the city: how is Dubai branding itself through sustainable sport events?”, Worldwide Hospitality and Tourism Themes, Vol. ahead-of-print No. ahead-of-print. 

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